Tourism shapes places as well as holidays. This programme is worth considering if you want to understand how destinations are planned, promoted and developed sustainably.
Study with Universitat Rovira i Virgili.
Course essentials
- Institution
- Universitat Rovira i Virgili (URV)
- Country
- Spain
- Subject
- Tourism and hospitality
- Study level
- Master's degree
- Teaching language
- English
- Study format
- Blended
- Campus
- Faculty of Tourism and Geography, Vila-seca, Spain; blended or online
- Duration
- 1 academic year
- Credits
- 60 ECTS
- Tuition
- For 2026–27: €1,308 for EU, Icelandic, Norwegian, Liechtenstein, Swiss and Andorran students or Spanish residents; €2,913 for other students. A €218.15 first-enrolment academic charge applies to holders of non-EU degrees.
- Intake
- Late September to June. Ask URV for the next available entry round.
Information reviewed: 2026-10-27
Learning and experience
The master’s focuses on strategic management and marketing of destinations. Teaching is in English, with some optional subjects in Spanish. The published pattern starts online and offers campus or online study for the later teaching period.
Who it may suit
The learning is relevant to destination planning, tourism organisations and place marketing. When choosing electives, think about whether your interest lies in visitor economies, public planning or tourism business strategy.
Applying and costs
Relevant backgrounds include tourism, geography, planning, economics, management, sociology and communication. B2 English is required, with stated exemptions for qualifying English-speaking or English-medium backgrounds.
For 2026–27: €1,308 for EU, Icelandic, Norwegian, Liechtenstein, Swiss and Andorran students or Spanish residents; €2,913 for other students. A €218.15 first-enrolment academic charge applies to holders of non-EU degrees.
Our Spain study guide covers the wider move and living-cost planning.
Sources: official programme page · admissions. Reviewed 27 October 2026.