This MSc may suit you if you want to connect customer insight with strategic and creative marketing decisions.
Offered by UPF Barcelona School of Management.
Course essentials
- Institution
- UPF Barcelona School of Management
- Country
- Spain
- Subject
- Business and management
- Study level
- Master's degree
- Teaching language
- English
- Study format
- On campus
- Campus
- UPF Barcelona School of Management, Barcelona, Spain
- Duration
- 10 months
- Credits
- 60 ECTS
- Tuition
- The official page lists €18,500 for the next edition advertised for 2027. Confirm what is included and any degree-issuing charges; living expenses are separate.
- Intake
- 20 September 2027
Information reviewed: 2026-10-27
Learning and practical experience
The course takes an analytical approach to understanding customers and markets. Electives and an optional curricular internship allow students to relate that foundation to their professional interests.
Choosing your direction
It supports exploration of market analysis and marketing management. Consider the balance between interpreting evidence and developing ideas when comparing it with other marketing courses.
Applying and planning your budget
The stated audience has strong analytical skills, preferably with economics, statistics, communication or business studies. Other degree holders need at least two years of marketing-related experience; confirm English evidence with admissions.
The official page lists €18,500 for the next edition advertised for 2027. Confirm what is included and any degree-issuing charges; living expenses are separate.
Our Spain study guide helps with accommodation and other practical preparations.
Sources: official programme page · admissions information. Reviewed 27 October 2026.