Connect an understanding of customers with the tools used to analyse markets. This English-taught master’s is designed for recent graduates and applicants with limited professional experience.
What you can explore
The curriculum offers marketing-management and digital-marketing emphases. Subjects include survey analysis, market experiments, customer relationship management and communication, with a six-credit thesis.
Admissions and future directions
Applicants need a bachelor’s degree or equivalent and strong English, normally C1 or an accepted equivalent. Academic preparation, language evidence and, where requested, an interview inform selection.
The balance of analytical and commercial study may suit interests in customer insight, brand management or digital campaigns. Look at the optional subjects to see how closely they match the work you would enjoy doing.
Course essentials
- Institution
- Universidad Carlos III de Madrid (UC3M)
- Country
- Spain
- Subject
- Business and management
- Study level
- Master's degree
- Teaching language
- English
- Study format
- On campus
- Campus
- Madrid – Puerta de Toledo, Madrid region, Spain
- Duration
- 1 academic year
- Credits
- 60 ECTS
- Tuition
- Official page displays €9,000 for EU students and €13,500 for non-EU students. The table does not explicitly identify the academic year. Confirm intake-specific prices; administrative, degree-issue and any bridging-course fees are additional.
- Intake
- Applications shown as closed on 28 October 2026. Ask UC3M for the next intake dates before making plans.
Information reviewed: 2026-10-28
See the UC3M profile, our Spain guide and tuition budgeting guide to plan the wider experience.